

Why your company needs to be on Instagram
Business profile pages Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap - and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email. The posts themselves are i


5 popular virtualization platforms for SMBs
VMware Any conversation about virtualization for small and medium-sized businesses usually starts around VMware. Although it wasn’t necessarily the first, VMware was the company that really put office virtualization on everyone’s action item list. The company offers a number of different solutions for different sized businesses with a wide variety of needs. Its ease of use and robust security features have secured its reputation as one of the best options for virtualization a


What can we expect from Apple HealthKit?
Medical records stored on your phone With HealthKit, patients will be able to request and store their health information in the HL7 format, which is the standardized format used between healthcare providers and patients. While storing your own medical records in your phone isn’t new, the app will allow you to directly save your physician-created electronic medical record (EMR) data into the app. This means you will have an updated version of your EMR with you at all times, wh


Ecommerce: Squarespace adds new analytics
Squarespace publicly admits that their earliest iterations of Commerce, the platform’s ecommerce tool, were targeted at businesses that didn’t see their online sales as their number one objective. Unsurprisingly, that mentality didn’t last long and the website creation company caved in to consumer demands for deeper functionality. Squarespace Commerce originally did offer some data analysis via a service titled ‘Metrics’, but was recently granted a huge upgrade and the new ti


Game Over: NBA team losses valuable data
For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by a hacker. However, the Bucks are simply the latest victim in what is a threat to businesses of all sizes. We’ve come up with some po


5 ways to get a better ROI from your VoIP phones
Time/Date Data One source of information that nearly any VoIP system should be able to easily access is time, date and duration of calls. As a small or medium-sized business, you probably work on a tight budget. Properly analyzing this data can be invaluable when deciding how many staff you need on the phones and on what schedule. For example, you may notice that on Mondays you get a rush of calls in the morning, but by Tuesday afternoon the lines are dead. Just asking your e


Seven Microsoft Excel mastery tips
Easy as pie Charts If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the co


Learn from this NFL team’s EMR fumble
And while the Redskins’ situation was bad, an NFL spokesperson did state that the NFL EMR system was not compromised and the league believes the thief was unable to gain access to the intercepted computer or its files. However, this does not mean the situation is resolved and the team is now in the process of informing every person who could be affected. Not only is this embarrassing but the Redskins could also be vulnerable to civil lawsuits from players affected even if no


Creating online communities for businesses
Make sure your customers are passionate The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s a


Three client level virtualization options
Presentation virtualization As hinted in the name, it is an application delivery method that delivers desktops or applications from a shared server. This enables access to client applications from a central server that is connected with clients. This initiates a presentation session through a web portal while giving them access to a virtualized application instance on a shared Windows Server OS. The only resources shared with the client is the graphical user interface as well