

More to social media value than meets the eye
ocial media is important for your business and it can have a great deal of value for your company if utilized correctly. Of course measuring this value is an imperfect science. While we don’t have a magic formula to help you figure it out, we do have a few things for you to consider when it comes to estimating it for yourself. Followers matter but… ...they are not the end all be all when it comes to your social media efforts. When social media first started, it was all about